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Tim’s Real Easter Basket Grass recently joined the 1% for the Planet network, pledging to donate 1% of its annual sales to support non-profit organizations focused on sustainability.

“Becoming a member business of 1% for the Planet shows Tim’s Real Easter Basket Grass has a strong commitment to investing in sustainability efforts,” says Terry Kellogg, CEO. “They’re using business as a tool to engage and motivate their stakeholders while partnering with environmental organizations that complement their brand. We’re excited to welcome Tim’s Real Easter Basket Grass to our global network.”

“We are thrilled to join 1% for the Planet to support organizations committed to environmental sustainability,” says Hilary Hoffman, owner and founder of Tim’s Real Easter Basket Grass. “We look forward to developing and maintaining relationships with organizations devoted to such important environmental causes.”

Members of 1% for the Planet contribute one percent of annual sales directly to any of the approved non-profit environmental organizations in the network. Non-profits are approved based on referrals, track record, and sustainability focus. Over 3,000 non-profits in 48 countries are currently approved.

“As we recognize our 10th anniversary, we’re celebrating that our members have contributed nearly $100 million of critically needed funds,” comments Kellogg. “The understanding that brands can succeed financially by investing in the environment is clearly apparent and consumer demand is driving a lot of this success. Companies participating in the 1% for the Planet network for three or more years have averaged 15% growth, even though the overall economy has been struggling. There’s a paradigm shift happening here and we’re thrilled that so many innovative businesses are sling-shotting the movement into high gear.”

Through the 1% for the Planet network, Tim’s Real Easter Basket Grass will support Greensboro Land Trust, an organization in their own local community, as part of a mission to support a strong ecological economy that generates land-based jobs. Tim’s will also support the national efforts of the Plastic Pollution Coalition, an organization that shares Tim’s values for eliminating plastic and its toxicity on a global scale.

About 1% for the Planet

Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, owner of Blue Ribbon Flies, 1% for the Planet is a platform of credibility and engagement for environmentally conscious brands that are truly committed to making a positive impact with their business. This global movement of more than 1,100 member companies in 48 countries donate one percent of annual sales directly to approved environmental organizations worldwide. To learn more, go to: http://www.onepercentfortheplanet.org.

About Tim’s Real Easter Basket Grass

Tim’s Real Easter Basket Grass is an all-natural, authentic alternative to imitation plastic grass. Started in 2012, Tim’s Real Easter Basket Grass is a USDA Certified Organic product grown by Vermont farmers. This natural, fragrant filling for Easter baskets comes from field grown Timothy grass and is packaged in a 100% recyclable container. Tim’s Real Easter Basket Grass is on a mission to reduce plastic pollution and eliminate the dangers of petroleum-based, chemical ridden plastic grass.

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